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Wilson Cho

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Wilson Cho

Wilson Cho - Real Estate Agent.

It was a privilege and a great opportunity for Far East Digital to help Wilson Cho, a Seasoned and Top real estate agent who specializes in the Luxury market in Toronto. Wilson wanted to augment his brand image and create a SOLD DATA website to spearhead his new marketing direction. We were tasked to create a new Website that will project a modern tone and enable ease of use for prospective clients to navigate. Brand repositioning to maintain appeals to its core audience in the luxury market yet expand Wilson’s reach to young professionals. Therefore, the direction of the website must take into consideration all these variables in order to deliver an effective digital marketing strategy for Wilson.

Project Details

Client Wilson Cho
Date Dec, 2018
Category Branding, Web Development, Videography, Photography

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Insights:

Brand repositioning to maintain appeals to its core audience in the luxury market yet expand Wilson’s reach to young professionals. Therefore, the direction of the website must take into consideration all these variables in order to deliver an effective digital marketing strategy for Wilson.

Insights:

The core audience in the luxury market are mostly people in the 40s and 50s. With a mandate to create a new website and brand image for Wilson who wished to expand his reach into the younger mid 20s to mid 30s young professional market, it requires a balancing act in certain attributes to avoid alienating one target group from the other or worst not meeting the needs of either market.

Insights:

Specific design cues were taken from trends that are currently most appealing to the young professional markets such as green space and environmental responsibilities, etc. Yet, maintain a sense of refine luxury to ensure the current brand image is maintained with its core high net worth clients. Colour choice, specific features and specific wordings were carefully chosen to ensure everything is adequately executed and to provide the maximum impact to his target audiences.

Insights:

The technical challenge entails integrating the newly available SOLD DATA information from the Toronto Real Estate Board into Wilson’s website. Given our strong technical background in database integration, we were able to provide Wilson with a state of the art and robust SOLD DATA website.